Kaushal has helped hundreds of Google advertisers succeed in their online advertising campaign.
Author of Google Adwords Management: Time Saving With Adwords Editor ISBN: 978-1-62050-803-9Available at Amazon.com bookstore
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Your AdWords management dropped my cost-per-click on one campaign from Rs. 25 to Rs.18 per click.
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Difference between Contextual targeting Tool and Placement tool


  • A. Contextual targeting tool

This tool is primarily used for display network campaign. It's still in beta. However it is very useful for,

  • - Building your keywords
  • - Building Ad Groups
  • - Find out the approximate bid amount
  • - Choosing keywords for your Display Network campaigns


It allows you to enter more than one search term. For every search term entered it gives multiple keyword terms.

Personally I think it is like the old wonder wheel


The manner in which these terms are categorised by Google gives us a sense about the themes.


You can use these themes for your display network campaign.


  • B. Placement tool:

This tool is primarily used to find websites on which you can run your display Ad campaign.


It provides 3 ways to get list of websites:

  • - Entering keyword
  • - Entering Any website
  • - Selecting Category


On entering keyword in this tool, it provides a list of websites on which you can put various types of Ads.


On providing your own website OR competitor's website it provides a list of websites on which you can put various types of Ads.


Both these tools are used where you have a running Ad campaign targeted at display network.


=> Leads and Orders Generated For You by Pay per Click Experts <=
..Now Managed by Kaushal Gandhi


Thank you for reading my article.


(Kaushal Gandhi)



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