Kaushal has helped hundreds of Google advertisers succeed in their online advertising campaign.
Author of Google Adwords Management: Time Saving With Adwords Editor ISBN: 978-1-62050-803-9Available at Amazon.com bookstore
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Difference between Contextual targeting Tool and Placement tool

 

  • A. Contextual targeting tool

This tool is primarily used for display network campaign. It's still in beta. However it is very useful for,

  • - Building your keywords
  • - Building Ad Groups
  • - Find out the approximate bid amount
  • - Choosing keywords for your Display Network campaigns

 

It allows you to enter more than one search term. For every search term entered it gives multiple keyword terms.


Personally I think it is like the old wonder wheel

 

The manner in which these terms are categorised by Google gives us a sense about the themes.

 

You can use these themes for your display network campaign.

 

  • B. Placement tool:

This tool is primarily used to find websites on which you can run your display Ad campaign.

 

It provides 3 ways to get list of websites:

  • - Entering keyword
  • - Entering Any website
  • - Selecting Category

 

On entering keyword in this tool, it provides a list of websites on which you can put various types of Ads.

 

On providing your own website OR competitor's website it provides a list of websites on which you can put various types of Ads.

 

Both these tools are used where you have a running Ad campaign targeted at display network.

 

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=> Leads and Orders Generated For You by Pay per Click Experts <=
..Now Managed by Kaushal Gandhi
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Thank you for reading my article.

 


(Kaushal Gandhi)


Articles

 

How to Avoid Misspelled Ad while Using DKI
How to Create Product Listing Ad Campaign in Google Adwords
Understanding the Error Message while using Ad Preview Tool
Difference between Contextual targeting Tool and Placement tool
Traffic Estimator Cost vs. First Page Bid Estimate Cost, which one to trust?
Analysing Low Quality Score in absence of an Ad
How to display Social Proof of your Ad on Adwords Campaign?
How to Upload & Use Customized BANNER for Display Ad Campaign?
How to plan budget for Google Ad Campaign?