Kaushal has helped hundreds of Google advertisers succeed in their online advertising campaign.
Author of Google Adwords Management: Time Saving With Adwords Editor ISBN: 978-1-62050-803-9Available at Amazon.com bookstore
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How to Create Product Listing Ad Campaign in Google Adwords

 

Google product listing Ads are displayed when the user types a product name in search query.
For example: stainless steel cleaner


On the search result page, product information such as name, product image, price and merchant name is mentioned in abbreviation. Google shows most relevant products related to search query in the SERP.


The most important part of product listing ad is product image thumbnails shown on first page of search results. It gives a decent click through.


On clicking any of one of the ad, the searcher is taken to advertiser’s website from where he can purchase the product.


Any advertisers wants to give product listing ad, needs to have two accounts:

  • - Google Adwords A/c
  • - Google merchant Centre account
  •  

To get a merchant account, you'll need to sign up at http://google.com/merchants
You need to link the merchant account to Adwords account.

 

If you have multiple products to sell, you can use data feed to enter the information about the products.

 

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=> Leads and Orders Generated For You by Pay per Click Experts <=
..Now Managed by Kaushal Gandhi
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Thank you for reading my article.

 


(Kaushal Gandhi)


Articles

 

How to Avoid Misspelled Ad while Using DKI
How to Create Product Listing Ad Campaign in Google Adwords
Understanding the Error Message while using Ad Preview Tool
Difference between Contextual targeting Tool and Placement tool
Traffic Estimator Cost vs. First Page Bid Estimate Cost, which one to trust?
Analysing Low Quality Score in absence of an Ad
How to display Social Proof of your Ad on Adwords Campaign?
How to Upload & Use Customized BANNER for Display Ad Campaign?
How to plan budget for Google Ad Campaign?