Kaushal has helped hundreds of Google advertisers succeed in their online advertising campaign.
Author of Google Adwords Management: Time Saving With Adwords Editor ISBN: 978-1-62050-803-9Available at Amazon.com bookstore
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Analysing Low Quality Score in absence of an Ad

 

What happens just provides keywords in Ad groups while starting a brand your search marketing campaign in Adwords?


Surprise!

Its quality score

Sometimes they get very low quality score for keywords entered.
Since it is a brand-new campaign, there is no account history.

No ad is created in the campaign. Hence there are no landing page factors affecting quality score.

However, many keywords are assigned extremely low or high quality score. Advertisers baffle around guessing what has happened?

They feel their account structure is having no keyword to add relevancy. So why low quality score?

"As soon as keywords are entered in Adwords, they receive a quality score based on keywords performance of past advertisers. Google monitors the historical performance of keywords for all advertisers and assigns a ‘base score’ to every keyword"

Every advertiser has to start with the base score and improve upon to get lower CPC.
Hope this helps!

 

 

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..Now Managed by Kaushal Gandhi
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Thank you for reading my article.

 


(Kaushal Gandhi)


Articles

 

How to Avoid Misspelled Ad while Using DKI
How to Create Product Listing Ad Campaign in Google Adwords
Understanding the Error Message while using Ad Preview Tool
Difference between Contextual targeting Tool and Placement tool
Traffic Estimator Cost vs. First Page Bid Estimate Cost, which one to trust?
Analysing Low Quality Score in absence of an Ad
How to display Social Proof of your Ad on Adwords Campaign?
How to Upload & Use Customized BANNER for Display Ad Campaign?
How to plan budget for Google Ad Campaign?