Kaushal has helped hundreds of Google advertisers succeed in their online advertising campaign.
Author of Google Adwords Management: Time Saving With Adwords Editor ISBN: 978-1-62050-803-9Available at Amazon.com bookstore
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How to Upload & Use Customized BANNER for Display Ad Campaign


Display ad builder provides user interface to use different banner templates for ad campaign. It does a very good job giving various banner options.

You can create a new banner using a blank template or pre designed templates under various themes.

The available templates also has call to action button such as ’learn more’ or ‘buy now’ etc..
There are many different size banners such as:

468 x 60 pixels
728 x 90 pixels
120 x 600 pixels
160 x 600 pixels
300 x 250 pixels
336 x 280 pixels

In the first screen of display ad builder interface, it provides a default banner of the size 300 X250 pixels.

If you want a different size banner for example 160 X 600 Pixels, many you need to hover around the banner and click on preview sizes. You would be given various sizes available. Select 160 X 600 Pixel image.

This would go further and provide options such as headlines, description1, description2 and text, and URL options.

However, there are situations when you are not happy with the manner provided by Google. If you wish to use your own custom designed banners in your campaign then you need to upload it.

To do this, click on select image from the drop down menu and then click on my computer. This will browse your computer for image.

Select the image from your computer and it will be used as custom banner.
Many banners available from the template force you to create text above and below the image. Also due to Google +1 button to call to action is hidden so it's annoying for the advertiser.

Using customised image helps you stand out.

You can also use Adwords editor software to upload the images to your display Ad campaign.
Hope this helps!


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Thank you for reading my article.


(Kaushal Gandhi)



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