Kaushal has helped hundreds of Google advertisers succeed in their online advertising campaign.
Author of Google Adwords Management: Time Saving With Adwords Editor ISBN: 978-1-62050-803-9Available at Amazon.com bookstore
What Others Say About our Founder
Your AdWords management dropped my cost-per-click on one campaign from Rs. 25 to Rs.18 per click.
- A S Mann (sasmira.edu)
If there ever was a team to trust with your PPC management, it’s Aaris. My advice? Grab your spot before your competitor does!
- Vikas Arora (princetonacademy.in)
Thanks for breathing new life into my Google AdWords Campaign! So far my CTR has been pushed up from about 1.4 to 3.0%.
- Sanjay Jagtap ~ Managing Director, Shree Samarth Styling P Ltd
You gave me insights I didn’t have before and it’s definitely increased my conversions. I’ve got a 4% click to desired action for my newsletter signup!
- Robert Turner, USA
The leads for my copper nickel business are starting to roll in. This is awesome. B2b leads are hard to come by! But I now have more business than I can handle. I recommend Kaushal’s services highly.
- Dilip Sanghvi
"Kaushal has systematized AdWords setup, and management to the point it becomes difficult to compete against him."
- David Hendricks, USA

Traffic Estimator Cost vs. First Page Bid Estimate Cost, which one to Trust?

 

Google's traffic estimator tool provides approximate cost (CPC) of the keyword you enter on specified position.


First page bid estimate provides approximate cost (CPC) considering your account, campaign performance and quality score.


Traffic estimator tool provides a starting point of bidding amount. It assumes ‘all is well’ in your account.


However, first page bid estimate is based on your account performance. if the keyword has a poor quality score than the gives you very high CPC cost.


Sometimes estimates from both these metrics are widely different:


Traffic estimator cost of Rs.25 CPC vs. First page bid estimate cost Rs. 350 per click

Why the difference?

  • - Both these metrics are not based on same data
  • - Traffic estimator is not updated at the same schedule
  • - Traffic estimator is not related to your account

- You need to make informed decision based on your account performance & related situation

 

*********************************************************
=> Leads and Orders Generated For You by Pay per Click Experts <=
..Now Managed by Kaushal Gandhi
*********************************************************

 

Thank you for reading my article.

 


(Kaushal Gandhi)


Articles

 

How to Avoid Misspelled Ad while Using DKI
How to Create Product Listing Ad Campaign in Google Adwords
Understanding the Error Message while using Ad Preview Tool
Difference between Contextual targeting Tool and Placement tool
Traffic Estimator Cost vs. First Page Bid Estimate Cost, which one to trust?
Analysing Low Quality Score in absence of an Ad
How to display Social Proof of your Ad on Adwords Campaign?
How to Upload & Use Customized BANNER for Display Ad Campaign?
How to plan budget for Google Ad Campaign?