Kaushal has helped hundreds of Google advertisers succeed in their online advertising campaign.
Author of Google Adwords Management: Time Saving With Adwords Editor ISBN: 978-1-62050-803-9Available at Amazon.com bookstore
What Others Say About our Founder
Your AdWords management dropped my cost-per-click on one campaign from Rs. 25 to Rs.18 per click.
- A S Mann (sasmira.edu)
If there ever was a team to trust with your PPC management, it’s Aaris. My advice? Grab your spot before your competitor does!
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Thanks for breathing new life into my Google AdWords Campaign! So far my CTR has been pushed up from about 1.4 to 3.0%.
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You gave me insights I didn’t have before and it’s definitely increased my conversions. I’ve got a 4% click to desired action for my newsletter signup!
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"Kaushal has systematized AdWords setup, and management to the point it becomes difficult to compete against him."
- David Hendricks, USA

How to plan Budget for Google Ad Campaign?


In order to plan budget for any advertisement, you need to assume certain data. Google Google Adwords it is even more important.

If you start a campaign without predefined target or objective, you are in big trouble.

Typically, one advertises for:

  • - generate leads
  • - generate sales


If you're advertising for generating leads, make 2 assumptions:

  • Estimate CPC from Google Keyword Tool. Say E.g. 14 per click
  • Out of every 100 visitors to your website, certain percentage converts. For e.g., every 2 leads out of 100 visitors. i.e. 2% conversion rate. Assume an average conversion rate.


Assume that you want 50 leads per month.


Now calculate reverse to get Google advertising budget.

To get 50 leads you need, 50 x 100 / 2 = 2500 visitors
To get 2500 visitors to the website you need to spend 2500 x Rs. 14 = Rs.


Your Adwords advertising budget should be Rs. 35000/-


If you're advertising for sales


Use similar data but instead of assuming conversion % for a lead, assume conversion % for a sale. Conversion % for a sale is always lower then conversion % for a lead.


Calculate the advertising budget in similar manner as discussed above & get Adwords advertising budget.


Hope this helps!



=> Leads and Orders Generated For You by Pay per Click Experts <=
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Thank you for reading my article.


(Kaushal Gandhi)



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