Kaushal has helped hundreds of Google advertisers succeed in their online advertising campaign.
Author of Google Adwords Management: Time Saving With Adwords Editor ISBN: 978-1-62050-803-9Available at Amazon.com bookstore
What Others Say About our Founder
Your AdWords management dropped my cost-per-click on one campaign from Rs. 25 to Rs.18 per click.
- A S Mann (sasmira.edu)
If there ever was a team to trust with your PPC management, it’s Aaris. My advice? Grab your spot before your competitor does!
- Vikas Arora (princetonacademy.in)
Thanks for breathing new life into my Google AdWords Campaign! So far my CTR has been pushed up from about 1.4 to 3.0%.
- Sanjay Jagtap ~ Managing Director, Shree Samarth Styling P Ltd
You gave me insights I didn’t have before and it’s definitely increased my conversions. I’ve got a 4% click to desired action for my newsletter signup!
- Robert Turner, USA
The leads for my copper nickel business are starting to roll in. This is awesome. B2b leads are hard to come by! But I now have more business than I can handle. I recommend Kaushal’s services highly.
- Dilip Sanghvi
"Kaushal has systematized AdWords setup, and management to the point it becomes difficult to compete against him."
- David Hendricks, USA

Pay per Click Marketing Articles

 

Claude Hopkins

" Advertising is much like war, minus the venom. Or much, if you prefer, like a game of chess. We are usually out to capture others' citadels or garner others' trade."

 

- Claude Hopkins (1866–1932)

 

Claude Sir was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measurable and justify the results that it produced. He lived in different century then all of us. In his generation there was no websites, no Google or Facebook. Just newspaper and traditional mail advertising.

 

He reduced advertising to exact science. He introduced 'Coupon' to the world and redefined the advertising principles. His foundation of advertising is very much alive and thriving under pay per click advertising.

 

All websites are about one thing. Getting and keeping the attention of prospects and customers. Every word on your website should pursue your customers.

 

Effective marketing is not a bunch of techniques to trick people into falsely believing that your products and services are far superior then anyone else in the market. It is effective communication of your unique message, the communication that is rooted in unchanging principles.

 

Ask yourself "Why advertising agencies do not advertise?"

 

Because.. they do not systematically test & measure the results of every ad.. They run their tests and experiments with clients money with half a knowledge of scientific advertising.

 

But we DO..

 

Thank you for reading my articles.

 


(Kaushal Gandhi)


Articles

 

How to Avoid Misspelled Ad while Using DKI
How to Create Product Listing Ad Campaign in Google Adwords
Understanding the Error Message while using Ad Preview Tool
Difference between Contextual targeting Tool and Placement tool
Traffic Estimator Cost vs. First Page Bid Estimate Cost, which one to trust?
Analysing Low Quality Score in absence of an Ad
How to display Social Proof of your Ad on Adwords Campaign?
How to Upload & Use Customized BANNER for Display Ad Campaign?
How to plan budget for Google Ad Campaign?